Effective Date: July 2025

This Privacy Policy explains how Element Fire & Security(“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit our websites, use our services, or interact with us online or offline.

We are committed to ensuring your personal data is handled responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Element Fire & Security is a UK-based fire safety company, providing expert fire detection, alarm systems, and integrated security solutions

Contact Details:
Email: enquiries@element-firesecurity.co.uk
Phone: 0116 467 0387
Address: Unit 4
Terracotta Court
Hathernware Industrial Estate, Loughborough

2. Information We Collect

We may collect the following personal data:

• Contact Information: Name, email address, phone number, and business name.

• Website Usage Data: IP address, browser type, pages visited, and interactions (via cookies and analytics tools).

• Service-Related Data: Information you provide when booking services, signing up for training, or requesting materials.

• Payment Information: If applicable, payment details processed securely via third-party providers (we do not store card details).

• Communications: Emails, messages, or feedback you send to us.

3. How We Use Your Information

We use your data to:

• Provide our fire safety consultancy and training services

• Communicate with you regarding enquiries, bookings, or support

• Issue invoices, receipts, and contracts

• Send updates, newsletters, or marketing (if opted in)

• Improve our website and customer experience

• Meet legal and regulatory obligations

4. Legal Basis for Processing

We process your data based on one or more of the following:

• Your consent (e.g. for marketing emails)

• To perform a contract with you (e.g. for booked services)

• To comply with legal obligations

• Legitimate interests, such as improving our services and website

5. Data Sharing & Storage

We never sell your data. We may share your information with trusted third parties, including:

• Service providers (e.g. web hosting, CRM systems)

• Payment processors (e.g. Stripe, PayPal)

• Legal, regulatory, or law enforcement authorities if required

All third-party providers are required to safeguard your data and comply with UK data protection law.

6. Cookies and Website Analytics

We use cookies and tracking technologies to understand how visitors use our site and to improve functionality. You can control cookie preferences via your browser settings.

To learn more, see our Cookie Policy [link to cookie policy if available].

7. Data Retention

We only keep your data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to or restrict our processing

• Withdraw consent (where applicable)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at enquiries@element-firesecurity.co.uk

9. How We Protect Your Data

We implement appropriate technical and organisational measures to protect your data, including secure servers, access controls, and staff data protection training.

10. Updates to This Policy

We may update this policy from time to time. The latest version will always be posted on our website with the “Effective Date” at the top.